Fitbit Rumors and Leaks

Updated: April 27, 2020 by Kelsey Clubb

The goal of this page is to list all Fitbit rumors in a single place and keep a history.

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August 14, 2019 — Definite Fitbit Versa 2 Leak
August 1, 2019 — Potential Fitbit Versa 2 Leak

Current Fitbit Rumors and Leaks

August 14, 2019 — New information and images were leaked on OLX Bulgaria.

The images seem to show official Fitbit product packaging for Fitbit Versa 2:

The above image of the front packaging indicates Fitbit Versa 2 will have music storage and playback as well as Fitbit Pay.

This, combined with the fact that Fitbit is no longer selling the Fitbit Versa Special Edition, leads me to believe there will be no “Special Edition” of the Fitbit Versa 2.

The above image seems to confirm there is built-in Amazon Alexa support.

It also indicates the battery life will remain at 4+ days and hints at a new Sleep Score feature (previously rumored to only be available with Fitbit Premium).

The above image is a little blurry, but it notes an “Always-on Display Mode“.

The current Fitbit Versa lineup (as well as the Fitbit Ionic) have the option for the display to be always-on during exercise, so I’m not sure if this mode will be during workouts only (and, thus, nothing new and noteworthy), or if you will be able to have the display on no matter what.

Finally, the above image seems to show the Fitbit Versa 2 inside its packaging.

Also, the image below was leaked by TizenHelp and looks to be imagery on what kind of things you’ll be able to do with Amazon Alexa on the Fitbit Versa 2:

When will the Fitbit Versa 2 smartwatch be released? — According to the OLX leak, Fitbit Versa 2 will be officially announced by Fitbit on August 25, 2019 and available for purchase on September 15, 2019. (Fitbit usually makes Fall product announcements in late August, so this information could very well be accurate.)

How much will it cost? — I assume it will cost between $200-230.

What about Fitbit Ionic 2? — I 100% expected Fitbit to release a new built-in GPS smartwatch this Fall, but it seems they are changing up their release schedules. Maybe they want to release it in the spring before Father’s Day?

August 1, 2019 — Images were leaked on Twitter by Evan Blass (@evleaks).

The images look like press renderings of a new Fitbit smartwatch.

Could this be our first look at the Fitbit Versa 2?

The smartwatch looks very similar to the current Fitbit Versa, however, there are some notable differences.

The image on the left seems to indicate there is built-in Amazon Alexa support. If so, this would require a microphone and speaker to be built-in as well.

There is only a single physical button on the left-hand side (gone are the two physical buttons on the right-hand side). This could also point to there being a microphone and speaker (as they would likely be located on the right-hand side).

The markings on the back of the watch case indicate the display is now an AMOLED display (replacing the original Fitbit Versa’s LCD display).

Also, the watch case (the part that doesn’t include the band), looks thicker to me than the current Fitbit Versa.

This, combined with the fact that I 100% expected to see a Fitbit Ionic replacement announced in late August 2019, makes me wonder if this new smartwatch will have a built-in GPS chip.

If so, I would expect the Fitbit Ionic product line to be discontinued (meaning there would be no Fitbit Ionic 2).

It’s also possible this would become Fitbit’s sole smartwatch product — similar to how Apple has only one smartwatch and makes a new iteration each year.

I could definitely be wrong about that, however.

When will this new Fitbit smartwatch be released? — Fitbit usually makes Fall product announcements in late August, so I expect it to be officially announced before the end of the month.

How much will it cost? — I assume it will cost at least $200. If it has built-in GPS, I expect it would cost $250.